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Agile response,
Constant improvement.®

With more than a decade of experience, we work hand in hand with our clients to safeguard their intangible assets in a complex and ever-changing legal environment. At Ortiz & Ramirez, your creativity and effort are our priority.

+6,000

Number of brands

+500

Number of litigations

+300

Copyright registrations

+100

Patents, designs, etc.

+30

Years of experience

+150 countries

Foreign Registrations

Learn everything Ortiz y Ramirez can help you with with its specialized advisors.

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Learn about some of our success stories

Mass Consumption Multinational

Thanks to our strategic advice, this company has succeeded in registering and defending its trademark portfolio in key markets, resolving infringement disputes and combating piracy at the international level.

Leading Company In Souvenir Sales

For more than 30 years, we have protected and defended iconic brands and characters in the tourism sector, implementing successful legal strategies against piracy, counterfeiting and misuse.

Leading Company in the Sale and Production of Alcoholic Beverages.

With our legal management, this company has strengthened its commercial identity, achieving the protection of its trademarks and appellations of origin, avoiding infringements and consolidating its leadership in the industry.

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Our experts

VALUES THAT GUIDE US

OYR tailors its services to the specific needs of each client, providing customized solutions to large companies as well as entrepreneurs and startups, with a focus on risk prevention and management.

Personalized Approach

The firm is distinguished by its ability to anticipate legal risks, providing preventive strategies that minimize potential conflicts in the future, especially in the area of ​​​​brand and asset protection.

Proactivity and Prevention

With over 12 years in the market, OYR has extensive experience in the field of intellectual property, providing effective solutions to protect the intangible assets of companies, entrepreneurs, and creators.

Experience and Expertise

OYR is committed to the legal protection of intellectual property rights, ensuring that each client receives the highest level of attention and defense in each case.

Responsibility

The firm's motto "Agile Response, Constant Improvement" reflects its focus on constantly adapting to changes in the legal environment and offering innovative and effective solutions to its clients.

Commitment to Innovation

Meet our team of experts

With over a decade of experience, we work hand in hand with our clients to safeguard their intangible assets in a complex and ever-changing legal environment. At Ortiz & Ramirez, your creativity and dedication are our priority.

Lorena Ortiz

Partner

Founding partner with over 30 years of experience in intellectual property litigation, anti-piracy operatives and intangible asset protection.

Gerardo Ramirez

Partner

Specialist in trademarks, negotiation, and preventive legal strategies with over 20 years of experience.

Obed Heredia

Associate

Trademark, copyright and litigation attorney with an innovative approach to legal technology.

Ilse Perez Sandoval

Associate

Specialist in distinctive signs and legal strategies for the protection of trademarks and franchises.

Gerardo Godinez

Strategic Associate

Specialist in criminal, civil, commercial and administrative matters.

Sofia Ortiz

Strategic Associate

Specialist in organizational development, neuropsychology and talent management in the legal sector.

Agustin Azcatl

Strategic Associate

Pharmaceutical chemist-biologist with specialization in industrial property and sanitary regulation.

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Contact us

Offices

Manzano #95
Colonia Florida
Alcaldia Alvaro Obregon 
ZIP 01030, CDMX

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Memberships and Recognitions

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International Trademark Association (INTA) since 2012

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American Chamber of Commerce (AMCHAM)

since 2012

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Mexican Association of Intellectual Property in Mexico (AMPPI)

since 2012

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Recognition:

Platinum Lawyers –

TOP MEXICO

2021, 2023, 2024 and 2025

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Chamber of Commerce (CANACO) since 2025

FAQs

    • The time varies depending on each case, but on average it takes between 6 and 8 months.

    • Yes, we offer international registration services tailored to each country.

    • No, in this case, you must comply with the laws and deadlines issued by the Trademark Offices of each country. For more detailed information, contact us.

    • A declaration of use of your trademark must be filed after 3 years of registration and a renewal application after 10 years.

    • It will depend on the specific case, but based on a solid strategy, you could take legal action to defend your brand.

    • Each brand is studied individually, and a brand classification and usage analysis must be performed to determine whether each brand can coexist or to evaluate its viability.

    • We represent you throughout the entire opposition and defense process for your trademark.

    • No, however, as long as it's not registered, it's not an exclusive right in your favor. It's a procedure that can save you a lot of trouble in the future.

    • Yes, it is necessary to preserve and protect your intellectual property rights.

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