Gerardo Ramírez (Partner) has stood out in the guild for his career as a lawyer since 2001, throughout his professional career he has acquired and shared experience with the best law firms in the country, culminating in 2012 with the creation of "Ortiz & Ramírez Abogados" firm that together with his partner Lorena, has successfully resolved extremely important matters for the best companies in the country.

His experience has been characterized by his leadership in the area of distinctive signs, specializing in trademarks, negotiation and development of preventive legal strategies for intangible assets.  Throughout his career, he has worked in the implementation of preventive and protective strategies, conflict management related to trademark administrative proceedings and alternative dispute resolution.

He is and has been a member of the "Litigation Committee", "Trademark Committee" and "Appellations of Origin and Geographical Indications Committee" of the Mexican Association of Intellectual Property in Mexico (AMPPI), proud member of the American Chamber and member of the International Trademark Association.

He has positioned his firm thanks to his strategic approach and his ability to effectively address the most complex legal challenges related to the protection of trademarks and intangible assets.  His commitment to excellence and his deep knowledge of the market have consolidated him as a benchmark in the sector, providing innovative and customized solutions to his domestic and foreign clients.